TikTok US Trends

Viral trends & formats (last 24 hours)

• "Did I Win This Trend?" — the costume-reveal scorecard: creators dress up, tally which trend they pulled off and score themselves, the week's #1 format per SocialPilot.
• 31 Days of Halloween — the daily countdown vlog: one Halloween moment, costume or recipe per day — day 27 today as the week peaks.
• Creepy Fact Storytime — soft-spoken scary facts told in storytime format with unsettling sound design: the horror-light hit of the week.
• TikTok Shop Black Friday — the early Black Friday push is live: haul videos, live-shopping clips and "shop now" drops dominating the commerce side of the feed.
• Halloween Porch Reveal — the porch glow-up: before/after pan shots, inflatable reveals and evening lighting transitions as the neighborhood displays land.
• World Series (Brewers vs Rays) — baseball's Fall Classic on TikTok: game edits and walk-off clips as Milwaukee goes up 2-0 in the first-time-champion series.
• The "-A" Text Format — Pretty Little Liars-style ominous texts that end with "-A" narrating everyday moments, the week's creepiest low-effort format.